We help you reach the moon

Your unfair advantage in building the company right.

We step in when the real work begins.

You’ve raised your first round—now comes the hard part.
Expectations are high: grow fast, ship smart, and prove you’re building something real.

That’s where we come in.

We help founders:

  • Focus on what truly moves the needle
  • Make smart decisions about time, team, and budget
  • Build and validate a clear product strategy
  • Drive progress through real user insight, not just pitch decks

Operate with clarity and control—even in chaos

We turn funding into focused execution.

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PMF Fast-Track

Talk to real users, define clear KPIs, and test fast. Everything you need to get to PMF, nothing you don’t.
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Investor Story & GTM Strategy

Nail your narrative and positioning. Be clear on what you’re building and why it wins.
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Growth & Operating Support

Plan headcount, budget, and resources with confidence. Cut waste. Ship faster.
  • Led by Chen Shir

    Product strategist. Startup operator. Founder.
    Chen has helped dozens of early-stage teams go from funding to functioning—with clear product direction, sharp focus, and measurable progress.

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Portfolio & Valued Partners

  • AI21
  • Dy horizontal logo
  • 62ebb13a796cee687ecec736 logo
  • Partner logo
  • E559e85f 6742 4054 8876 534f59d91c93
  • Wework logo.wine
  • 6383766ec50a510f4d93aaef commonground p 500
  • Hku logo
  • Helfy logo
  • Simple black 500x
  • Partner logo

What people say about us

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"the process itself was well thought out, calm and impactful"

I've worked with Chen both as a colleague and as a client. She brings years of experience and dedication to solving the actual product problems that held us back. As a client, I've brought Chen to build a custom training program for our product management team. She helped improve their day-to-day work processes and the way they manage challenges. As usual, the results were great, and the process itself was well thought out, calm and impactful.

Alex Frenkel, Co-Founder and CEO , Kai
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"Chen was a source of knowledge and a product-authority"

I first met Chen when she was consulting to MobileODT and helped restructure a struggling product team. Chen helped the management to set strategic goals and build a roadmap at a time of uncertainty and internal conflicts. Chen was a source of knowledge and a product-authority for the entire company and especially to the management. For me Chen is someone I can always consult with and know I'll get the right answer, a true mentor!

Lior Shwarzwald, Director of Product, Nav
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"Chen is truly talented and knowledgeable professional"

I have had the pleasure of working with Chen Shir, a product management consultant, on several projects. She is a truly talented and knowledgeable professional, with a wealth of experience in creating and executing product strategy.

David Barnan, CMO, Helfy

Get in touch

Shoot us a message on WhatsApp or pop an email. We promise to bring our A-game in helping your startup rocket to new heights!

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